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Knowledge Centre

The articles in our Knowledge Centre aim to help you decide on the best digital marketing mix for your business. From Website Design to Pay-Per-Click, Social Media to Video Marketing, our team of independent digital marketing experts share their latest advice, tips and know-how via their regularly updated blogs.

How To Optimise Your Online Advertising Performance

Managing your online advertising as a small-to-medium business can be very challenging, whether you are taking care of it personally, or you’re fortunate enough to have a dedicated member of the team to look after it. In addition to the creation of ads, you also have to manage budget, targeting, and measurement of performance. On […]


Digital Marketing Trends in 2020

Shake up your digital marketing strategy this year with these top twenty in 2020 digital marketing trends. Voice Search and Conversational AI – is code which can offer personalised and instant responses to web queries which give the user answers and information as required adds up to a better UX. Personalisation – includes using targeted […]


How to Create Images for Your Business With Canva

Working out how to create images for your business is the bane of any low-budget marketing team. If you’re creating content for your small business, often you can look at it and think – meh, this needs some colour. My top recommendation, after a good few years of use, is forever Canva. What’s Canva? It’s […]


Advice for Amazon and eBay Sellers During Coronavirus

Now I’m working from home like so many people, I’m spending hours a day sat next to my husband, who runs the Amazon and eBay accounts for a small business. For Amazon and eBay sellers during coronavirus, the world has changed overnight. So, Husband is having to think on his feet and put 10 years […]


How to Manage a Team of Remote Workers: 11 #WFH Tips

Even under normal circumstances, being a manager can be challenging. However, the sudden transition to working from home – during a pandemic no less – is proving difficult for those up and down the chain of command. When you’ve got a whole team of workers to worry about – along with their quality of work, […]


The Importance of An Internal Brand in Times of Crisis

This isn’t one I thought I’d be writing. Internal brand is always important but I’m only now seeing just how important when it’s put to the test. Usually, internal brand is about keeping everyone in a business connected to shared values. It helps us all create documents or communications that look right, talk to customers […]


3 Ways to Take a Manual Trade or Training Business Online

Staying safe is understandably of utmost importance during the COVID-19 coronavirus outbreak, and social distancing is an important civic duty to keep ourselves and others safe. This means that many of us (both business owners and salaried employees) are resigned to working remotely from home, often with needy kids and pets in tow. However, the […]


8 Productive Things to do When Business Hits a Quiet Spell

Every now and again, businesses will go through a quiet spell. This can be for all kinds of reasons. Plans fall through. Markets change. The economy changes. Change will always happen. And as we are now experiencing, an unforeseen pandemic could hit. Of course, quiet periods can decimate cash flow, and the Office of National […]


How to Write Your Own Web Project Brief

Getting a brief for website work is a luxury as rare as a beautiful white peacock. Often the person requiring your skills has a jumbled idea of the outcome they want, but not the process for getting there. And that’s OK, because we can brief ourselves. We actually have all the knowledge the official briefer […]


A 30-year-old’s Honest Review of TikTok

I was grumpy in the extreme when I started being bombarded with phrases like ‘TikTok strategy’ and having my nice Instagram Discover feed infiltrated by chirpy teens sharing their new-age Vines. Now, I gave Snapchat a go. I did. I downloaded it, had a look about and decided it wasn’t for me. Or the business […]


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