Claire has joined Yell from Centrica, where she was Managing Director of Hive, Centrica's Connected Home business. Previous positions at Centrica included MD of HomeCare and MD of Customer Operations for Centrica Consumer. Earlier in her career she held leadership positions at HFC Bank, General Electric and Santander. Claire is also a Non-Executive Director of Northgate PLC.
Mark Clisby, Chief Marketing Officer
Mark has been with Yell for over 10 years and is currently leading the transformation of the Yell brand to be recognised as one of the largest digital brands in the UK. Passionate about delivering great customer experience, he is also an industry expert in using insight and data to truly engage customers at every interaction.
Yell is delighted to announce the launch of Smart Performance, an innovative digital marketing solution which enables small to medium-sized enterprises (SMEs) to maximise their advertising budget by optimising spend across multiple channels, using machine learning and AI, to deliver the best results and return on investment (ROI).
The worldwide earnings of 28 of the most popular career choices have been revealed by Yell Business. Detailing international average earnings for roles ranging from an accountant to a bricklayer, Yell Business has filtered each salary by the local cost of living, to truly answer the question: "Is the grass really greener?"
Research released today reveals nearly one million British workers never takes a lunch break, with a further 1.6 million having just 10 minutes off during the day – despite all employees having the right to one uninterrupted break of 20 minutes, if they work for more than 6 hours per day.
Being cold at work has been revealed as the biggest office pet peeve by 23% of British workers, with a chilly workplace affecting more women (28%) than men (18%). The study, released today by Yell found that the second biggest annoyance at work is poor internet connection with 1 in 5 saying this was immensely frustrating, an unclean workspace came third on the list, aggravating 18% of the nation’s workers.
On Friday 18th January, the final copy of the Yellow Pages was delivered in Brighton, the city where it all started 53 years ago in 1966. The delivery marks the end of an iconic staple of British household history and signalling Yell’s transition to Yell.com and becoming a fully digital business.
Shopping habits are seemingly returning to days of old, with more people than ever making the effort to get out, explore their local area and find ‘hidden gems’, a new study by online business directory Yell.com has revealed. Posts relating to finding a new local business on photo-sharing app Instagram have grown at a rate of more than 50% year-on-year.
A report released today by Yell reveals a positive view on how businesses will look by the year 2050, thanks to a wave of new technologies including artificial intelligence, augmented reality and the internet of things. The digital marketing services provider has partnered with acclaimed futurist and author James Wallman, to predict how certain changes in what has been dubbed ‘The Fourth Industrial Revolution’ will affect small, or relatively new businesses.
A new study out today has found that dentists, hairdressers and gardeners are viewed as being among the most trusted local businesses in the UK. The research carried out by Yell, one of the largest providers of digital marketing solutions to small and medium sized businesses (SMBs) in the UK, found that by contrast, car dealers, estate agents and letting companies are viewed as being the least trustworthy to give a good standard of service at a fair price.
New research from Yell, the largest provider of digital marketing services in the UK, has revealed most of the UK’s 5.5 million SMBs are struggling to embrace digital, or even the basics of web presence. Small businesses can generate (60%) more web traffic and almost a third (30%) more leads, by adding video to their online presence. Despite this, nine out of ten (85%) of UK small businesses are neglecting the basics and have out of date or incorrect information listed on their websites.
Yell, one of the biggest providers of digital marketing in the UK, has discovered an overwhelming majority of painters & decorators (91%) it researched have wrong or inconsistent information online, including basic details such as a phone number or email.